ABOUT TERRANATIVA
It all began at the Pogyopata Agricultural property in the province of Tungurahua, in Ecuador, specifically in the Pillaro canton. Originally focused on livestock, the farm underwent a remarkable transformation over the years, sparked by an unexpected passion for agriculture, particularly in potato cultivation. This newfound interest marked the inception of “Terranativa,” a venture specializing in potato chip snacks, established in 2018.
The company’s foundation owes much to the vision and dedication of a father-daughter duo committed to creating something innovative and distinctive with regards to the potato chip market in Ecuador. Supported by 20 collaborators from Pillaro, we have steadily expanded our reach, delighting diverse tastes across our nation. This achievement enables us to uphold our dual legacy in both agriculture and industry.
In addition to our local success, Terranativa has set its sights on expanding into international markets, with a strategic focus on entering the U.S. market as a B2B brand. Our journey from potato farming to crafting premium potato chip snacks has equipped us with the expertise and product quality necessary to compete on a global scale. We are poised to introduce our innovative offerings to discerning American consumers and businesses alike, leveraging our established agricultural and industrial legacy as a solid foundation for international growth.
With a commitment to sustainability and excellence, Terranativa aims to forge partnerships that not only enhance our market presence but also uphold our values of quality and innovation. By entering the U.S. market as a B2B brand, we seek to collaborate with distributors, retailers, and food service providers who share our vision for delivering exceptional potato-based snacks to a broader audience. This strategic expansion underscores our dedication to creating delicious, responsibly sourced products that resonate with consumers across borders.
MISSION
At Terranativa, our mission is to create artisanal potato chips using only the finest super chola potatoes, celebrated for their superior quality and distinctive flavor. We pride ourselves on offering a diverse range of original and exclusive flavors, meticulously crafted to deliver a uniquely innovative snacking experience. Our dedication lies in providing our customers with premium products that redefine snacking satisfaction while upholding our commitment to excellence in every batch we produce.
VISION
Our vision is to be the number one brand in potato snacks in Ecuador, celebrated for our innovation and exclusive flavors. We aim to share our unique tastes with the world, reaching millions of people and becoming a company recognized across generations.